This past week, Tiger Woods took yet another leave of absence from golf.
The PGA has certainly felt his absence. Although the league maintains younger talent with the likes of Bubba Watson and Rory McIlroy, and seminal talents like Phil Mickelson, the “Tiger” ratings are simply not there in his absence.
As the rivalry between Mickelson and Woods fades, league advertisers are hoping to inspire a new rivalry that would involve McIlroy. Many new talents come with their respective fan-bases. McIlroy stands alone, however, with his flair for social media and fan-engagement, boasts 2.3 Million followers on twitter. McIlroy is also the recipient of a new contract from Nike, worth 200 million.
Advertisers can smell Tiger-blood in the water, and are hoping to capitalize on golf fans inspired by Woods’ meteoric rise in the 90’s and 00’s.
Although much of the payoff remains to be seen, the league, advertisers, and broadcasters are optimistic that as Tiger’s star fades, a new face will rise.