Benefits
Stay Connected.
Create an Exciting Experience.
Attract New Golfers.
Increase Loyalty.
Drive More Rounds and Revenue.
Improve Communications.
Gain a Competitive Advantage.
The Verishot marketing program creates an exciting, interactive experience for golfers and helps connect the golf community through its golf video social networking site, www.sharegolf.com, and golf shot contests, which help golf courses attract new golfers, outings/tournaments and drive more rounds and revenue. Even resort clubs can benefit from the ability to capture a visitor’s golf video memory in order to share it with friends and colleagues.
Promotional offers advertised on golfer tickets, or through Sharegolf communication tools will drive golfers back to the course to purchase green fees, pro shop items, golf lessons, or food and beverages.
The hole-in-one (HIO) contest is a perfect way to enhance the level of excitement at outings and events add more value for the green fee. Courses can use the Verishot program offering as a differentiator when marketing to event managers. Verishot client experience indicates golfers will typically spend 25 to 40 percent above the value of pro shop gift card golf shot contest prize rewards upon redemption.
The Verishot marketing program enables the course to provide value added golfer videos for memory and swing improvement, tips, training, promotional offers, frequent communications, and HIO contests, which lead to increased golfer loyalty to the golf course. Golfers today, want more value for their green fee, as indicated below:
- 51% of golfers indicate they would play more often at a golf course with a golf social networking site*
- 56% of golfers indicate they would be more likely to play at a course with a free HIO contest*
- 40% of golfers indicate they would be more likely to play at a course with a HIO contest in which they paid a nominal fee of $3-$10*
The Verishot program can have a significant return on investment based on how well a course utilizes the Sharegolf social networking features, promotes golf contests, and incorporates promotional bounce back offers into the ticket and on Sharegolf, etc.
*Results from an anonymous online research study conducted by Zoomerang to a panel of golfers.